What Are Black Hat SEO Tactics and How to Avoid Them

As an online business owner, you invest a great deal of time and money on search engine optimization services to improve your ranking on top search engines. However, you should be very cautious when hiring SEO firms to handle your website’s optimisation to ensure that they are not using black hat SEO  tactics. It is not uncommon to encounter SEO firms these days that offer you ranking on the first page of Google. While it might sound tempting to take the offer, you need to look closely into their methods of optimisation so you will not be penalised for it. black hat seo Keyword Stuffing This worked for a while… until Google updated its search algorithm. Keyword stuffing is basically what it says: you stuff an article or blog with keywords related to your website in the hopes of ranking higher on Google search engine results page for a related search. Today, this trick won’t cut it anymore. Google sees pass the number of times a keyword appears on a web page but rather its authority and the freshness of the content. To avoid hiring an SEO firm that employs keyword stuffing, you should ask for a sample of their content marketing efforts. Make sure you evaluate their use of keywords within the content. More importantly, the content should be geared for human readers, not search engine bots. Unrelated Keywords The use of unrelated keywords is considered one of those grey hat SEO strategies. Although it is not entirely against the rule of SEO, the fact that you use keywords that are not related to the content of your website is still enough to raise the alarm for Google. It is alway better to stick to a specific topic and avoid adding unrelated keywords for extra page hits. Even if you do get traffic from these keywords, the bounce rate will be high anyways. Cloaking This is another one of those black hat SEO tricks to be avoided at all times. This method works by allowing search engine crawlers to see one version of your website but then present the users with a different version. This technique results to a very poor browsing experience. You would not want to deceive your users by offering a snippet of one content but find a different content when they go to your actual website. A reputable firm will not be using the same trick either. Cloaking, when discovered by Google, can cause you to lose your search engine results ranking. Delisting can also happen if Google has determined that your website has consistently used this technique to obtain higher ranking. On top of the ones mentioned above, other SEO methods that you should avoid when looking for a firm to work with include the following: article spinning, link farming, doorway pages, comment spamming, and many more. There are also new strategies emerging that you should be aware of. Therefore, it pays to educate yourself about white hat techniques for search engine optimisation to guide your decision. Is your SEO firm using these black hat SEO strategies? Stop now before Google finds out and penalise your website for it (causing you to lose your ranking entirely). The worst that could happen is for Google to ban your website! A reputable firm like Ardor Media Factory will utilize only white hat SEO strategies to produce organic but authority links to your website and provide placement that lasts.

How to Come Up With Effective Charity Marketing Strategy


With a great marketing strategy for your charity, you are set to reach more people and achieve your planned goals through increased income. However, drafting a punchy marketing strategy is one of the challenges many people face in charity industry. In most cases, it is advisable to involve experts to help. For example, by engaging professionals in charity marketing service UK has to offer, you can avoid wasting time and money in trying to do it on your own. Here are some of the tips you need to follow in order to come up with great ideas for fundraising or other arms of charity marketing.

Know what you want

In drafting a great charity marketing strategy, the first thing is to know what you want for your organization and what you should not do. That may be a difficult decision to make, which is why you should get advice from experts in charity marketing service UK currently has. Knowing what you want will help you avoid having a vague strategy that does not achieve its intended objectives. Define what your organization wants to achieve, its goals for a specific duration, and how you intend to achieve such goals.

Experts in charity marketing service UK has for customers can help you familiarize yourself with your organization’s strategy, and help you create a matching strategy in line with the organization’s goals and objectives.

Observe the environment

The starting point for every marketing strategy is to analyze the major factors that affect the strategy. This may include both macro and micro factors. Macro factors revolve around a bigger picture such as political climate, economic structure of the area, and social and technological factors that affect similar organizations. Micro factors, on the other hand, may include aspects such as level of competition, management challenges, and financial bottlenecks.

In many instances, owners may not be able to carry out such detailed analysis effectively without involving a company for charity marketing service UK has to offer. With assistance from the experts, owners can be able to discern the most important thing in building effective marketing strategy: to have a balanced view of their environment, maximize on the opportunities, and minimize threats.

Set objectives

It is important to decide what you want your organization to achieve through effective marketing and strategy. Objectives may be as varied as reaching a fundraising or revenue target, or improving the charity’s brand or website. Whatever the objectives, UK charity marketing strategy professionals advise that they should remain SMART.

·         Specific: set specific goals that are easy to achieve

·         Measurable: ensure your goals can be measured, as this is a better way to prove if you are progressing

·         Achievable: ensure your objectives are obtainable

·         Realistic: the objectives should be relevant to the mission of the charity

·         Timely: set objectives to achieve within a given timeframe

With these tools in mind, you can be able to come up with effective charity marketing strategy that can meet its goals quite easily. For more information on how to find experts in UK charity marketing service, visit http://www.imgmarketing.co.uk/

Portfolio Assurance for the Major Projects


A lot of organizations are undergoing a great deal of transformational change in their approach to business in order to gain a competitive edge. There are many benefits that accrue when these organizations undertake such key disruptive projects, particularly if these are well figured and planned out. While these projects could potentially unlock great benefits and positive change for the organizations undertaking them, they are also fraught with lots of risks. If the risks are not managed adequately and successfully, there could be adverse consequences which can impact both the operations and the reputation of the organization. This is why it is always advisable for these organizations to invest in robust portfolio assurance when executing key projects which cannot be allowed to fail.

There are many challenges organizations experience when it comes to the execution of the projects, a factor which may necessitate the need for the portfolio assurance services. These include the following:

·         Are the projects being delivered on time and on-budget?

·         Is the organization delivering the planned scope of the projects?

·         Is the organization maintaining the integrity of the project control environment when it comes to the execution of the projects?

·         Is the organization going to get a good ROI when it comes to the execution of the project?

These are some of the questions that you are likely to grapple with when you find yourself with a large project in your hands. It is advisable to carry out a project review and understand the risks which are involved in managing these. This is one of the best ways in which you can increase the odds of success.

Ways in which you can mitigate risks

There are several actions that an organization can undertake in order to reduce the company risk to the bare minimum as much as is practicable. Undertaking these steps also equips the PMO project managers with the skills and level of preparedness to deal with these issues when they occur. Here are some of these actions:

Project Governance: Good project governance will see the company move determinably towards the common project goals. It enables the organization to put in place structures and policies that will mitigate any deviations from the original project objective. Project governance helps the company to stay the course until the implementation of the project is complete.

Portfolio Assurance: There is need for the portfolio optimization as well as the execution of a project sustainment program that will be key to seeing the companies guide the projects to successful implementation.

Project Assurance: The scope of the projects should be clearly aligned with the business case as well as the expectations of the stakeholders. By doing this, it is possible to score some early wins in the project implementation which can help in establishing trust and credibility for the project.  This is one of the best ways in which the company can build the momentum for the success of the project.

You can choose a dependable portfolio management service to work with you and assist you in transforming the company. It is one of the best ways to drive competitive growth and stay at the top.  http://www.rossgarland.com/

How to get the printer that will answer your needs


The changes in technology have infiltrated every other field today, and office equipment are no exception. While there are many improvements, finding that one printer that will answer to all your needs is not as easy as it sounds. Many factors have to be considered before the decision is taken. First thing that you will need to identify is your printing needs. You will also have to consider the supplies and other accessories that accompany the printer like printer cartridges Sydney shops sell and their availability so that you are not stuck when you are caught between a rock and a hard place in bad times. Yet still there are other quite important things that should never be overlooked.

printer cartridges sydney

Understand the printing technology

There are different technologies that are used in different printers and it’s beneficial for the users to understand how the technological process works. Still the mechanical part counts and this includes other accessories like printer cartridges Sydney shops sell, and ink toners.There are two technologies that are mostly utilized in printing processes. The first is the inkjet which basically uses ink tanks that have tiny nozzles which squirt fine mists of ink onto paper. It’s the most common printer technology and the reason cited by people who utilize it is they are versatile. The second popular technology is the laser printer which uses electrostatic charge that is normally passed over the toner and then fused to the paper with ink. This technology is considered better than an inkjet printer as they are said to withstand water unlike the inkjets where ink is passed through water and then the quality of output is affected.

Know the printing speed well

Value for time is a very important aspect when it comes to business and printers. Inkjet printers, for example, are quite slow when compared to the laser printers. If in the event that your printer has slowed down in processing work since you bought it or has poor quality output, then the best thing to do is get it checked by a professional first because the problem could be something minor. Sometimes all you need to do is find printer cartridges in Sydney and get going. Additionally, you will need to consider the connection types involved and if they are in sync with modern ones. The printers that offer an array of printing options including mobile printing are also the perfect pick. Besides this you have to make sure that the printer cartridges Sydney shops sell are available too.

About Multifunctional printers

The multifunctional printers provide additional functions such as they can scan, fax among other things simultaneously. There are advantages to owning such printers like you will benefit from the extra space saved. On the flip side though, such printers function as a unit and thus if there is a problem with just the printer cartridges, then the entire printer is affected.

Knowledge is power, and therefore, to have the upper hand make sure you know all about the printer you are about to purchase, including where to buy printer cartridges in Sydney and other accessories. Visit http://gom.com.au